On ITV This Morning they said , "... it's very comfortable...used for 15 minutes a day for 8 weeks, after 8 weeks the problem is solved...after that twice a week is all that's needed..."

New Interview with Dr Chris Steele and Hello Magazine

" For the one-in-four women affected by incontinence, news of a new gadget that may help those with pelvic floor problems – caused, among other things, by pregnancy and childbirth – will be greeted by interest.

Athena Pelvic Floor Muscle Exerciser, £195, is being supported by This Morning's Dr Chris Steele, who says: "Incontinence is one of the last real taboos, according to the World Health Organisation." He goes on to explain that the subject is regarded as so embarrassing it takes women on average five years to talk to their GP about it.

And yet it's no wonder so many women suffer from incontinence to some degree. As Chris says: "There are 20lbs in weight of internal organs pressing down on the pelvic 'sling' of muscles that run from the pubic bone to the tail bone."

Age has an impact, too. "The ligaments become more loose and lax during the menopause," Chris explains. "And falling levels of oestrogen lead to a fall in the elasticity of the muscles." Athena works by using mild electrostimulation to help pelvic floor muscles contract on their own – much as they do if women perform the Kegel exercises, squeezing in the pelvic floor muscles to tone and tighten.

The machine, however, takes over and does the work for you – it's a small, rechargeable device which is inserted into the vagina for 15 minutes twice a day for 10–12 weeks, followed by twice-weekly 'maintenance'. Users report an improvement in sexual sensitivity, too."

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